Nendo Brackets Office Unit for Kokuyo

By on May 8, 2013
Nendo Brackets Office Unit for Kokuyo 1

Kokuyo: established 1905

Nendo: established 2005

One hundred years apart, age wise, but working in perfect harmony now. Kokuyo founder Kuroda Zentarō was 26 years old when he opened a shop in Minami-Horie, Nishi-ku, Osaka, selling covers for Japanese-style account ledgers. This consisted of being contracted by wholesalers to produce covers for ledgers commonly used at that time. The cover was only 5% of the entire cost of an account ledger, so one could say it wasn’t a very lucrative business, if one considers the importance of the cover in shaping the overall impression created by the product. But the founder’s conviction was that “as long as we do something that will be of use to the people, we will definitely be accepted”.

One hundred years later, Oki Sato, born in 1977 in Toronto, Canada, established the first Nendo Milan office. His works can be found in collections at the Museum of Modern Art and Museum of Arts and Design in New York, Musee des Arts Decoratifs in Paris, Victoria and Albert Museum in London, just to name a few.

The philosophy of the two businesses are convergent. One (Kokuyo) wants to be useful, solving the small problems people encounter in their work and daily lives, one by one, through the use of creative ideas, and the other wants to bring them the “!” factor. Here’s what they say: “There are so many small “!” moments hidden in our everyday. But we don’t recognize them, and even when we do, we tend to unconsciously reset our minds and forget what we’ve seen. But we believe these small “!” moments  are what make our days so interesting, so rich.”

So, take a moment and dream big, with small “!” thoughts. Is there any chance you would be more creative today, if you worked in an environment designed by Nendo? An office-use unit sofa designed to create a communication space by ‘bracketing’ its inhabitants like parentheses. Users can freely combine the seven sofa types and four table types into a variety of spaces with a finely tuned balance of openness and privacy, concentration and relaxation and individuals and groups. The sofas are composed of sharp outer lines and softer inner curves, so that they respect the mood of the office environment while providing for user comfort. The height of the backrests, relatively tall at 1400mm, provides visual privacy and dampens the surrounding noise, allowing for focussed conversations.

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Read more on: kokuyo.com and nendo.jp.

Photo source: nendo.jp.

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